It’s frowned upon when N.F.L. gamers complain to the referees. However at the very least they don’t urinate on them.

The identical can’t be mentioned for the rivals within the Pet Bowl, Animal Planet’s canine soccer sport that takes place in October however doesn’t air till the afternoon of Tremendous Bowl Sunday.

The occasion’s referee, Dan Schachner, stays prepared for all eventualities by protecting 5 equivalent uniforms in his dressing room so he can change when accidents happen. Mr. Schachner, 49, admitted he had gotten lax about handing out penalties for “untimely watering of the garden” since he started calling the sport in 2011.

“I don’t mechanically attain for the flag,” he mentioned. “Now we have a sport to play.”

This 12 months’s Pet Bowl, which can be televised at 2 p.m. Japanese time on Sunday, is the twentieth version of the occasion, a milestone for a program that started as a tongue-in-cheek feed of pet playtime earlier than evolving right into a counterprogramming juggernaut.

The three-hour skirmish over a football-shaped chew toy has been on the air for longer than “Gray’s Anatomy.” Animal Planet mentioned final 12 months’s Pet Bowl “reached” greater than 13 million viewers.

Its success comes with distinctive manufacturing challenges. The gamers can’t throw as a result of they lack opposable thumbs. They go to sleep on the 20-yard line, and typically they attempt to bathe within the water bowl. They’re particularly dangerous at figuring out when to go for a 2-point conversion.

It takes greater than 100 crew members and 200 poop luggage to coax the puppies into some semblance of a soccer sport. “The Macy’s Thanksgiving Day Parade requires simply as a lot coordination,” mentioned Howard Lee, the president of Discovery Networks, which owns Animal Planet.

In an interview, Mr. Lee described this system as a name for pet adoption sneakily disguised as a soccer sport. In line with Animal Planet, all the 1,298 canines which have performed in previous Pet Bowls have been adopted. The occasion leads to a surge of curiosity in shelters whose puppies take the sphere, though people who play within the sport have often been adopted by the point it airs.

The 131 members of this 12 months’s lineup had been chosen by way of a web-based casting name this summer season, and got here from greater than 70 shelters and rescue facilities throughout the US. All had been between three and 6 months outdated.

As within the N.F.L., there have been much-hyped prospects: Levi, a 72-pound Nice Dane, was the most important pet ever to compete within the occasion. Bark Purdy, a Chihuahua combine, shares a reputation (and maybe his agility) with the quarterback for the San Francisco 49ers.

In October, the draft picks had been transported to a hockey area in Glens Falls, N.Y., that had been outfitted with a 28-foot-long AstroTurf discipline. The sport was filmed over the course of every week to permit the puppies to take ample hydration and nap breaks. The producers subsequently edited down any sluggish intervals in sport play.

To keep away from accidents, smaller breeds like Dachshunds and pugs confronted off within the first half, whereas the huskies and bloodhounds got here on for a brawnier second half. (In Mr. Schachner’s expertise, smaller breeds usually tend to “elude defenders” and “break tackles.”) Puppies on two groups — Workforce Ruff and Workforce Fluff — scored touchdowns by carrying chew toys into both finish zone.

Victoria Schade, the on-set coach, benches canines when they’re trying overwhelmed. In her 18 years engaged on the Pet Bowl, she has perfected her method for getting the canines to gaze up patriotically through the nationwide anthem: dangling treats above their heads.

“Freeze-dried hen, freeze-dried liver, freeze-dried cheese: That’s going to get your Pet Bowl-worthy efficiency,” Ms. Schade mentioned.

The primary Pet Bowl, which aired in 2005, was extra like a pickup sport. Animal Planet’s producers had been requested by the community’s common manger to plan some type of counterprogramming for the Tremendous Bowl, mentioned Margo Kent, who was then an govt producer for the community.

The duty appeared unimaginable. “We’d joke, ‘Why are we working this tough?’” Ms. Kent mentioned. “Let’s simply put puppies in a field and level a digicam at it.”

They tried it out at a Discovery soundstage in Silver Spring, Md., with a few dozen canines from native shelters. Digital camera operators filmed from behind a layer of clear plexiglass, which needed to be wiped down regularly as a result of the puppies stored urgent their moist noses towards it.

“We couldn’t imagine how effectively it did,” mentioned David Doyle, who was on the time the vice chairman of manufacturing and improvement at Animal Planet. The occasion grew to become the “darling of advert gross sales and senior administration,” he added. “Unexpectedly it grew to become all about, how can we generate income off this cool factor?”

By Pet Bowl II, adverts for Subaru lined the stadium. A kitten halftime present was added, however that went awry when the explosion of confetti cannons precipitated all the cats to leap out of the filming enclosure, Ms. Kent mentioned. (It was retaped, with crew sprinkling the confetti by hand.)

Scorekeeping and uniforms had been added in Pet Bowl XI, and a sloth was launched as assistant referee three years later. With every flashy addition, the Pet Bowl additionally devoted a bigger share of airtime to encouraging viewers to undertake pets, together with senior canines and puppies with particular wants.

If the occasion is sweet for pet adoption, it might be even higher for Warner Bros. Discovery, one of many leisure business’s biggest, and newest, behemoths. Final 12 months, Pet Bowl viewership added greater than 4 million further viewers, in response to the community, thanks partly to Discovery’s acquisition of WarnerMedia in 2022.

For the primary time, Pet Bowl XIX was broadcast concurrently on Animal Planet, Discovery Channel, HBO Max, TBS and Discovery+. “The viewership has jumped particularly as a result of we’ve had extra eyeballs from all these completely different platforms,” Mr. Lee mentioned.

Animal Planet mentioned it could not share the associated fee to supply the Pet Bowl or the promoting income it brings in. However this system tends to have a excessive return on funding, mentioned Mr. Doyle, who’s now an govt vice chairman at Hearst Media Manufacturing Group. The primary Pet Bowl price lower than $100,000 to supply, he mentioned. “I’m certain it prices 5 occasions what we spent on it or extra,” he speculated. “Nevertheless it’s most likely bringing in 50 occasions the sum of money.”

Pet Bowl crew members previous and current provided numerous theories for this system’s continued dominance: It appeals extensively throughout age teams; it’s simple to observe whereas making chili. Your most popular group can get eradicated through the N.F.L. playoffs, however it can’t fall in need of making the Pet Bowl.

Then nearly all of them circled again to the plain: Folks actually like puppies.

Many viewers are motivated by the Pet Bowl to hunt out certainly one of their very own. Erika Proctor, 42, the manager director of Inexperienced Canines Unleashed, a particular wants animal rescue middle in Troy, Va., estimated she will get near 100 emails the day of the Pet Bowl asking about adoptions and coaching. An uptick in purposes follows, she mentioned.

Inexperienced Canines Unleashed, which has been sending canines to the Pet Bowl for the previous 10 years, is chargeable for the expense of transporting the puppies to Glens Falls and lodging them there. That was a problem at first, Ms. Proctor mentioned, however it “comes again to us tenfold within the consciousness that it brings to the nation of our special-needs animals.”

Those that are on set for the filming of the Pet Bowl don’t essentially know its winner. Producers movie endings by which every group triumphs, and the victor is set in postproduction.

Which means Mr. Schachner can’t assist the individuals who direct message him on social media yearly asking for suggestions that may assist them wager on the sport’s final result. Different frequent prop bets concern the purpose unfold of the ultimate rating and the age of the M.V.P. (Most Worthwhile Pet).

Regardless of appearances, the producers insist that Pet Bowl glory is earned on the sphere, not scripted by its human supervisors.

“It’s important to condense it all the way down to make it a narrative that’s comprehensible and enjoyable,” mentioned Joe Boyle, a senior vice chairman for manufacturing and improvement at Discovery, “however we comply with what actually occurred.”



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